Samantha Tozzy is looking to open a new personal training and fitness centre in Timbuctu. She has found a location that is 3,800 sq. ft., located in the downtown core. Samantha has hired you to provide her with some insights as to whether or not this would be a good investment opportunity. Samantha has also told you that she expects her costs to be around $1,300,000 annually and that she was hoping to derive an annual profit of at least $300,000. What insights can you provide Samantha? Areas where residents live (i) Measurement Store j Sj (1,000's) Uptown Downtown West End East End Country Total (i=1) (i=2) (i-3) (1-4) (i-5) Action Adventure (j=1, New Venture) Weights are Us (j-2, Existing) 3.8 8 2 10 8 15 3.5 7 4 6 10 16 Travel Times Rocky's (j=3, Existing) 2.4 9 8 2 16 17 4 2 8 7 7 10 5 Minute Workout (j=4, Coming) Action Adventure (j=1, New Venture) Weights are Us (j=2, Existing) Attractiveness Rocky's (j=3, Existing) 5 Minute Workout (j=4, Coming) Total Action Adventure (j=1, New Venture) |Weights are Us (j=2, Existing) Probability (P) Rocky's (j-3, Existing) 5 Minute Workout (j=4, Coming) Total Timbuctu Population (C) 5,400 GeoDemograph Avg. Annual Personal Training $ (Bik) $2,080.00 12,600 $3,120.00 $2,496.00 4,300 6,400 $2,600.00 $1,560.00 8,000 ic Information Total Area Spend on Burgers Eik Sales Market Share Action Adventure (j=1, New Venture) Weights are Us (j-2, Existing) Rocky's (j=3, Existing) 5 Minute Workout (j=4, Coming) Total Action Adventure (j=1, New Venture) |Weights are Us (j=2, Existing) Rocky's (j=3, Existing) 5 Minute Workout (j=4, Coming) Total