Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, has tasked Samantha with reaching a target sales quota in the current quarter. A small mom and pop clothing store that has little$/$no online presence has come to Samantha and her team for help and advice to grow its customer base. Questions:$1)$ What are the top three strategies Samantha might offer the mom & pop clothing store, relative to adopting a digital marketing campaign?$2)$ How would Samantha incorporate search engine optimization into her suggestions to the mom & pop store?