Samsung company targets a wide range of consumers in the market, ranging from the 20s to the late 705 or even older. The company does not have a specific segmentation it targets in the market, as long as the consumer is able to purchase and use mobile phones. The targeting strategy that Samsung company uses is mass marketing. This particularly involves marketing to the entire population or market in a similar manner (Ihlasi, Bader 8: Al- Qreini, 2016). This particular strategy has saved the company many resources since it involves generating a single marketing mix for everyone in the market. This particular target segment aims at reaching a wider audience and ensuring that the product's exposure is maximized