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Samsung has determined that because home theatre products have gotten so complex, they will include an automated set-up process built into each TV. What part
Samsung has determined that because home theatre products have gotten so complex, they will include an automated set-up process built into each TV. What part of the marketing mix does this describe
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Enterprise
Authors: William B. Gartner; Marlene G. Bellamy
1st edition
978-0324130850, 324130856, 978-0324786552
