Question
Samsung is considering changing the price for its 70-inch smart televisions. If the own price elasticity of demand for the sets in this price range
Samsung is considering changing the price for its 70-inch smart televisions. If the own price elasticity of demand for the sets in this price range is around -0.75, what should Samsung do to increase the revenue generated from the sale of these televisions?
a) Raise the price by a small amount
b) Decrease the price by a small amount
c) Leave the price the same
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Strategic Management Concepts And Cases Competitiveness And Globalization
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
13th Edition
0357033833, 978-0357033838
