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Samsung was trying to appeal to people in what stage of the purchase decision process ? What kind of problem-solving is purchasing a new phone:

Samsung was trying to appeal to people in what stage of thepurchase decision process?
What kind of problem-solving is purchasing a new phone:routine problem-solving,limited problem-solving, orextended problem-solving?
How was Samsung trying to influence the consumer purchase process, with themarketing mix influences,psychological influences,situational influences, orsocio-cultural influences?
What kind ofattitude changewas Samsung trying to make?
WhichPRIZM segmentdo you think Samsung was trying to appeal to? Which PRIZM segment were the Apple customers in the ad supposedly in?

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