Samwise Gamgee is looking to increase the online presence of his small business, the Hobbit Garden Nursery, and drive more traffic to their website. He decides to start using social media as a marketing tool, but he is not sure how to get started. He does some research but is overwhelmed by the information he finds.

You are helping him write his new SEO content, what tips, techniques, and advice would you give Samwise? What kinds of images, videos, etc would you recommend? What would be some relevant keywords, creative keywords, that would aid in finding Hobbit Garden Nursery? What platforms would you recommend he use?