Question
Sandhill Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
Sandhill Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
A | B | C | Total | ||||||
Sales | $2,221,000 | $1,402,000 | $1,819,600 | $5,442,600 | |||||
Variable expenses | 1,668,000 | 601,300 | 1,083,800 | 3,353,100 | |||||
Contribution margin | $553,000 | $800,700 | $735,800 | $2,089,500 | |||||
Advertising expense | $514,000 | $427,000 | $522,000 | $1,463,000 | |||||
Depreciation expense | 15,300 | 10,600 | 20,100 | 46,000 | |||||
Corporate expenses | 94,700 | 84,400 | 105,900 | 285,000 | |||||
Total fixed expenses | $624,000 | $522,000 | $648,000 | $1,794,000 | |||||
Operating income | $(71,000) | $278,700 | $87,800 | $295,500 |
Advertising expense - Specific to each product. Depreciation expense - Specific to each product; no other use available, no resale value. Corporate expenses - Allocated based on number of employees.
(a)
Restate the income statement in segment margin format.
A | B | C | Total | |||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | $enter a dollar amount | $enter a dollar amount | $enter a dollar amount | $enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | enter a dollar amount | enter a dollar amount | enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a total amount for the first part | enter a total amount for the first part | enter a total amount for the first part | enter a total amount for the first part | ||||
select between addition and deduction AddLess: select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | ||||||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | enter a dollar amount | enter a dollar amount | enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | enter a dollar amount | enter a dollar amount | enter a dollar amount | ||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | $enter a total amount for the second part | $enter a total amount for the second part | $enter a total amount for the second part | enter a total amount for the second part | ||||
select between addition and deduction AddLess: select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | enter a dollar amount | |||||||
select an income statement item AdvertisingCommon fixed expensesContribution marginDepreciationDirect fixed expensesOperating profitSales RevenueSegment marginVariable expenses | $enter a total amount for this statement |
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(b)
What would be the effect on income if product A were dropped?
Net income would select an option increasedecrease by $enter a dollar amount . |
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(c)
Management is considering making a new product using product A's equipment. If the new product's selling price per unit were $10, its variable costs were $5, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?
Units | enter a number of units rounded to 0 decimal places |
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