According to the video, India and Mexico, as emerging markets, offer a growing middle class. If U.S. fast food chain Chipotle establishes a business arrangement where it allows an Indian and a Mexican organization the right to use its entire business system, including name and menu items, in exchange for fees and royalties, Chipotle would be engaging in ________.

 

a b C d e an international collaborative venture licensing global sourcing franchising contract manufacturing