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Sanghita has completed the first steps of implementing the marketing plan for the bookstore and wants to conduct a marketing audit. Based on the characteristics
Sanghita has completed the first steps of implementing the marketing plan for the bookstore and wants to conduct a marketing audit. Based on the characteristics of a marketing audit, do you believe that Sanghita should be the person to complete the marketing audit? Please explain your answer in no more than bullet points. mark for correct answer and valid explanation.
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