Question
Santa Cruz Bottling is a manufacturer of organic soft drinks on the coast of central California. Its products are enjoying a growing reputation and increased
Santa Cruz Bottling is a manufacturer of organic soft drinks on the coast of central California. Its products are enjoying a growing reputation and increased demand throughout the American Southwest. Because of the high cost of transporting soft drinks, they are considering a new plant to serve the states of New Mexico and Arizona. A key concern in their search for a new location is the resultant transportation costs to serve their key markets. Following is a list of cities where their main wholesale customers are located, along with estimated annual demand in cases of product for each.
CITY | x-COORDINATES | y-COORDINATES | NUMBER OF CASES |
Phoenix | 245 | 245 | 25,000 |
Tucson | 345 | 120 | 20,500 |
Albuquerque | 795 | 445 | 28,500 |
Santa Fe | 845 | 560 | 17,000 |
a. Use the centroid method to recommend a location for the new bottling plant.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started