Question
Santana Rey expects second-quarter 2016 sales of her new line of computer furniture to be the same as the first quarters sales (reported below) without
Santana Rey expects second-quarter 2016 sales of her new line of computer furniture to be the same as the first quarters sales (reported below) without any changes in strategy. Monthly sales averaged 39 desk units (sales price of $1,210) and 16 chairs (sales price of $460). |
BUSINESS SOLUTIONS | ||
Segment Income Statement* | ||
For Quarter Ended March 31, 2016 | ||
Sales | $ | 163,650 |
Cost of goods sold | 121,950 | |
Gross profit | 41,700 | |
Expenses | ||
Sales commissions (10%) | 16,365 | |
Advertising expenses | 7,800 | |
Other fixed expenses | 16,800 | |
Total expenses | 40,965 | |
Net income | $ | 735 |
* Reflects revenue and expense activity only related to the computer furniture segment. |
Revenue: (117 desks $1,210) + (48 chairs $460) = $141,570 + $22,080 = $163,650 |
Cost of goods sold: (117 desks $710) + (48 chairs $210) + $28,800 = $121,950 |
Santana Rey believes that sales will increase each month for the next three months (April, 47 desks, 28 chairs; May, 51 desks, 31 chairs; June, 55 desks, 34 chairs) if selling prices are reduced to $1,090 for desks and $410 for chairs, and advertising expenses are increased by 10% and remain at that level for all three months. The products variable cost will remain at $710 for desks and $210 for chairs. The sales staff will continue to earn a 10% commission, the fixed manufacturing costs per month will remain at $9,600 and other fixed expenses will remain at $5,600 per month. |
Required: |
1. | Prepare budgeted income statements for each of the months of April, May, and June that show the expected results from implementing the proposed changes. Use a three-column format, with one column for each month. |
2. | Recommend whether Santana Rey should implement the proposed changes. | ||||
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