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Sara owns a company called Sara's Cosmetics. She decided to start advertising her business. After some research she decided that it is more effective for

Sara owns a company called Sara's Cosmetics. She decided to start advertising her business. After some research she decided that it is more effective for her to buy billboard space, a commercial, and a radio spot rather than just one medium alone. She heard that selecting a blend of media outlets is stronger than just selecting one. What term below do you think explains this concept:


A. Media Multiplier Effect


B. Market Scale


C. Media Choices 


D. Media Selection

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