Sara, Siobhan, and Keren set up their own clothing store. They started with a market stall but are now moving into a high street store. Sara is interested in selling their designs online and is looking into a website and wants to advertise to customers globally. Siobhan loves interaction with the customers and likes to be involved in-store operations. Keren is the designer and has been searching for staff to hire so they can make their own designs and sell them. They all want the company to succeed however they are becoming confused about the targets they need and how they can remain focused.

Required: Prepare a report for Sara, Siobhan, and Keren and advise them on how they could utilize the Balanced Scorecard for their business. Within the report create a scorecard that they could use. Include at least four sections with an objective and measure in each section along with a discussion as to why you have chosen these measures. Also, include a critical evaluation of the scorecard in this scenario.