Sarah has talked with the marketing department about the situation and suggested that the company raise the sales price on the weight bench to $69 to reduce customer demand. The marketing department believes that at the higher price, demand for the weight bench will drop to 5,820 units. What total contribution margin will Marwick earn?

Marwick Innovations, Inc. produces exercise and fitness gear. Two of its newer products require a finishing process that can only be completed on machines that were recently purchased for this purpose. The machines have a maximum capacity of 6,000 machine hours, and no other products that the company makes use these machines. Sarah Jacob, the companys operations manager, is preparing the production schedule for the coming month and cant seem to find enough machine time to produce enough units to meet the customer demand that the marketing department has included in the sales budget. Michael Stoner, the companys controller, has gathered the following information about the two products:

		Dumbbell Rack				Weight Bench
Selling price per unit			$46				$61
Direct materials			20				14
Direct labor			3				8
Variable overhead			2				6
Fixed overhead			4				10
Profit per unit			$17				$23
Unit sales demand			4,000				7,000
Machine hours per unit			0.5				0.8