Sarah was an aspiring entrepreneur who had just started her own online clothing store. She had spent months developing her brand and sourcing the perfect products for her target market. However, despite her best efforts, she was struggling to generate sales. After doing some researc she discovered the concept of the 4Cs of entrepreneurial marketing - Customer, Cost, Convenience, and Communication. She realized that she had focused too much on the product ar not enough on these critical elements. She immediately got to work implementing the 4Cs into her marketing strategy. She created a customer persona for her target market, which helped her tailor her messaging and product offerings to their specific needs. She analyzed her costs and found ways to reduce them without sacrificing quality. She also made it more convenient for customers to purchase from her store by simplifying the checkout process and offering free shipping. Finally, she improved her communication by responding promptly to customer inquiries and engaging with her audience on social media. As a result of her efforts, Sarah saw a significant increase in sales and was able to grow her business beyond her wildest dreams. What did Sarah do to implement the 4Cs of entrepreneurial marketing into her strategy?