Question
Sarah's whole family has been driving Toyotas for more than 30 years. She doesn't want to be the odd one out in her family, so
Sarah's whole family has been driving Toyotas for more than 30 years. She doesn't want to be the odd one out in her family, so she decides to get a Toyota as well. What type of reference group influenced Sarah?
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Sarah is influenced by a normative reference group A normative reference group is one in wh...
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
5th edition
978-1111821227, 9781133190363, 1111821224, 1133190367, 978-0078112713
