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Sara's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means.

 
Sara's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demography
This is an example of:

 a. cause marketing
 b. target marketing
0 c. ambush marketing
 d. social marketing
 e. societal marketing 
 

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