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Sarinna, a socialite, received bad publicity for her recent choice of evening wear. As a result, she decided to change designers. However, when she visited
Sarinna, a socialite, received bad publicity for her recent choice of evening wear. As a result, she decided to change designers. However, when she visited her new designer for the first time, she missed the camaraderie she shared with her previous designer. In the given scenario, Sarinna is experiencing what type of switching cost?
a
Financial
b
Relational
c
Transactional
d
Procedural
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