Sasha is buying a new chair from a local furniture store. The furniture store buys furniture from various manufacturers and sells the merchandise to its customers. What type of marketing channel does this represent?

Sasha is buying a new chair from a local furniture store. The furniture store buys furniture from various manufacturers and sells the merchandise to its customers. What type of marketing channel does this represent?

Independent vertical marketing channel

Indirect

Direct

Administered vertical marketing channel

Simple

Horizontal