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Satisfaction is a goal of most companies because it often leads to: Being featured on 60 Minutes Involvement and high elaboration processing Brand engagement and
Satisfaction is a goal of most companies because it often leads to: Being featured on "60 Minutes" Involvement and high elaboration processing Brand engagement and favorable evaluations Brand loyalty and positive word of mouth. Attribute based favorable attitude change
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Auditing Cases An Active Learning Approach
Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt
2nd Edition
0130674842, 978-0130674845
