Saudi Arabia-Critical Incident Case Study

1. A one-paragraph summary of the case Saudi Arabia-Critical Incident.

2. What happened? Where was the cultural misunderstanding?

3. How might Morley have handled the meeting/visit differently?

4. What should Morley have done before he made the hard-sell presentation?

5. What recommendation (s) would you give Richard Morley for future similar situations? Provide a rationale for your recommendations and cite any sources you used to assist you in your answer/ recommendations.