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Save Answ Pedigree dog food brand has decided to use an ad showing their treats 'controlling' a dog (the treat mimics a game controller) to

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Save Answ Pedigree dog food brand has decided to use an ad showing their treats 'controlling' a dog (the treat mimics a game controller) to be on it's best behavior. This example is best described as Pedigree trying to build its... brand equity O brand distinctiveness brand loyalty brand awareness and associations

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