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Many companies have cut travel budgets so that fewer businesspeople are authorized to fly first class. Despite the shrinking pool of business$-$class travelers, British Airways has grown market share for its trans$-$Atlantic business class by offering greater comfort. Promotions to frequent fliers stress that passengers can sleep in fully reclining seats and arrive refreshed to carry out a full day's schedule. The segmentation strategy of British Airways is an example of

life stage segmentation.

geographic segmentation.

social class segmentation.

benefit & usage

psychographic segmentation.