Save Answer What is the PURPOSE of a SWOT analysis? After explaining a SWOT's purpose, identify the 4 quadrants of a SWOT analysis and explain how the ROWS and COLUMN of a SWOT analysis differ. Why is a SWOT analysis IMPORTANT when developing a marketing plan? Do NOT copy and paste a information from the book, lectures, or any internet source! Instead, describe the concepts IN YOUR OWN WORDS. Write in full sentences and demonstrate college-level writing with proper spelling, grammar, punctuation, capitalization, and writing mechanics. IMPORTANT: To maximize your score be sure to respond to all 4 parts of the question by: Describing the purpose of a SWOT analysis Identifying the 4 quadrants of a SWOT analysis Explaining the difference between the COLUMNS and ROWS of a SWOT table Explaining why a SWOT analysis is important when developing a marketing plan