save today is a nationaldiscount retailstore chain with annual revenues of more than $1 billion. It's a typical bricks and mortar operation with accounting software that records sales transactions in real time and tracks inventories on perpetual basis. Management is considering and online store and will sell the sameproductsas in the stores. Customers will be able to use credit cards oly for online payments. The market manager is interested in learning about customers and using the information to improve both in store and online sales.