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Say for example AAPL has $60 billion in cash, $500 billion of equity, $0 in debt, $500 billion of assets, and ROE of 35%. Its

  • Say for example AAPL has $60 billion in cash, $500 billion of equity, $0 in debt, $500 billion of assets, and ROE of 35%. Its competitors have ROE in the range of 10% to 20%. Based on the concepts you have learned in this class do you think there is still a lot more potential for the company to improve its ROE. If yes, how? If not, why?

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