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SC Johnson used Boundaries of Price analysis to help determine the ideal price for their new OFF! Clipon mosquito repellent product. SC Johnson compared this

SC Johnson used "Boundaries of Price" analysis to help determine the ideal price for their new OFF! Clipon mosquito repellent product. SC Johnson compared this product to their top competitor's product, the Muskol mosquito repellent spray. OFF! Clipon retail price is $7.99 vs $7.09 for the Muskol product. The OFF! Clipon has a marginal cost of $1.79 per unit. Market analysis has identified that the unique aspect of the new OFF! Clipon has a positive differential value of $2.30 per unit based on the significant reduction in the amount needed to protect a person during each outing vs the Muskol spray lotion based delivery system. Choice below the correct "lower price boundary" for the OFF! Clipon product. Question 14 options: $4.99 $6.00 $1.79 $6.39

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