Scanning the external environment is a critical activity for entrepreneurs, managers, and leaders of organizations. The effort will help understand trends in the general environment and to predict their implications for the organization you selected for your Reaction Paper . The purpose is the detect early signals of potential changes in the general environment that could impact the organization. The report should be used to assess if a change in the strategy is need and adjust the organization.

1. Using your personal experience and knowledge of current affairs, identify several trends that are occurring. Consider trendsthat are occurringin your region,nation or globally.You need to identify at leastseven trends.
2. From those trends, select thetwo trends that you consider could impact more the organization you selected for your Reaction Paper (Uber, Allegiant Air, Amazon)
3. Create a discussion board post describing both trends. Explaiin each trend and also explain the possible impact to the venture you selected for your Reaction Paper. Type your answerdirectly to Blackboard.Oneparagraphpertrend. Describe the trend and the possible impact.

Some of the most important dimensions of the External Environmental Scan are:

• Thedemographic dimensionconsists of changes in population's size, age structure, geo-graphic distribution, ethnic mix, income distribution, etc.
• Theeconomic environmentencompasses conditions and forces that:affect the cost and availability of goods, services, and labor; shape the behavior of buyers and sellers.
• Thepolitical, legal, and regulatory environmentis comprised of laws and regulations at local, state, national, and international levels that affect the operation of organizations and individuals.
• Thesocial/cultural environmentconsists of trends and forces in society at large, such as population trends
• Thetechnological environmentis comprised of forces resulting from the practical application of science to innovations, products, and processes.
• Themarket environmentis composed of a company's target customers, buying influences that shape those customers' behaviors, a company's competitors, and other market components.

You could describe the trend using some of the followingfactors:

• Geography (local, regional, national, global)
• Environmental change(stable environment, dynamic environment)
• Environmental complexity (simple environment,complex environment)
• Resource scarcity (Abundance or shortage)
• General versus specific
• Other factors that you consider that help describe the trend

4) Reply tothreecomments from other students.Around three to four sentences is a adequate response to others. My hope is that you will participate more then the minimum.I will primarily be looking for how well you support your comments. I expect you to work to make meaning of the material of the course and your experiences. I will look for depth of engagement, as well as level of critical thinking and inquiry.