Scanning the Report:

At the beginning of the class, you will be given time to briefly scan through the "Global Startup Ecosystem Report $2023."$ Familiarize yourself with its structure, key sections, and overall content. Focus your analysis on Calgary.

Guided Analysis:

General Understanding and Context

What are the primary objectives of this report, and how are they addressed?

How does this report contribute to our understanding of Calgary startup ecosystems?

Methodology

What research methods were employed in this report, and how were they implemented?

Are there any limitations or biases in the methodology that might affect the findings?

Data Analysis and Findings

How are data and statistics presented in the report? Are they clear and logical$?$

What are the key findings, and how do they align with the initial objectives of the report?

Application and Relevance

How can the findings of this report be applied in real$-$world scenarios, particularly in the context of startups and entrepreneurship?

What recommendations are made in the report $($if any$),$ and are they justified by the data?

Critical Evaluation

What aspects of the report are most convincing, and which are less so$?$ Why?

How could this report be improved? Consider aspects like methodology, data analysis, and presentation.

Reflective Thinking

How does this report influence your understanding of the role of marketing research in business decision$-$making?

Present to the class your answer for:

How could this report be improved? Consider aspects like methodology, data analysis, and presentation.