SCCT3023Media Research Method

1.Based on the output of statistical analysis in Table 2 and Table 3:

Jadual 2 / Table 2 Group Statistics Gender N Mean Std. Deviation Std. Error Mean Attitude Towards TV Male 959 9.60 4.086 .132 Female 1042 9.55 3.965 .123 Jadual 3 / Table 3 Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of Means 95% Confidence Sig. Interval of the (2- Mean Std. Error Difference F Sig. df tailed) Difference Difference Lower Upper Attitude Equal .463 .496 .305 1999 .761 .055 .180 -.298 .408 Towards variances TV assumed Equal 304 1973.826 .761 055 .180 -.299 .408 variances not assumed