Scenario $12\mathrm{.}4$

Victoria works in the production department for a manufacturer of coffee equipment. A new promising product idea the company is considering involves the development of simple pour$-$over coffee makers. These coffee makers would be made of wood with a cotton drip bag, similar to what is known in Costa Rica as Chorreadores. Victoria's firm thinks this type of product can catch on in the United States because they are exotic and highly environmentally friendly.

Refer to Scenario $12\mathrm{.}4.$ Victoria is working with a team to determine the feasibility of the product. Together with her team, she shows a small group of avid coffee customers a written description as well as a photo of the proposed product. She hopes to determine whether they would buy the product and what they think about it$.$ Victoria and her team are at what stage in the product development process?

a$.$ Product development

b$.$ Business analysis

c$.$ Concept testing

d$.$ Test marketing

e$.$ Commercialization