Scenario $1\mathrm{.}2$

Use the following to answer the questions Claws is also open $24$ hours a day, $365$ days each year so that customers can pick up their pet at any time. service, and require a two$-$day minimum for overnight stays.

Informal discussions with customers led to the addition of pet day care and $24-$hour hours of operation. Previously, Paws and Claws was more interested in competing based on its prices.

Refer to Scenario $1\mathrm{.}2.$ Paws and Claws' addition of unexpected services, pick$-$up and delivery, and $24-$hour access while charging a higher price than its competition is best described as which type of value?

a$.$ Value $=$ monetary price $-$ customer benefits

b Value $=$ customer benefits $-$ monetary price.

c$.$ Value $=$ customer benefits $-$ customer costs.

d$.$ Value $=$ customer costs $-$ customer benefits.

Value $=$ customer benefits $-$ time and effort.