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( Scenario 1 4 - 1 ) After it launched, PlayWithMe contracted with three major search engines to show its advertisements any time a user
Scenario After it launched, PlayWithMe contracted with three major search engines to show its advertisements any time a user searched for certain terms that were closely identified with the brand. PlayWithMe was using what technique to drive traffic to its site?
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PlayWithMe was using search engine marketing SEM to drive traffic to its site In this scenario PlayW...
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
