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Scenario 1 . 4 . priority. Between the two of them, the firm has become known for its quality products and excellent customer relationships. expanding

Scenario

1.4 .

priority. Between the two of them, the firm has become known for its quality products and excellent customer relationships. expanding and purchasing bigger facilities, Melissa feels that the best option is to increase the company's

share of customer

customer lifetime value

product output

market share

promotional efforts

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