Scenario $17$: A Coupon Application

A local entrepreneur has created an application that encourages shoppers to focus on buying local products with coupons. You have been approached to participate in this new application. Although it means you would need to offer continuous discounts the idea is intriguing. You think this might be a way to generate new interest.

Select the type of marketing media to be considered from the following:

Social Media

Print Media

Word of Mouth

Digital Advertising