Scenario (1)

Candyland Pvt. Ltd. is a highly reputed company. Different functions are performed by different individuals in this company, who are bound together in a hierarchy of relationships. Every individual in a hierarchy is responsible for successful completion of particular task. Mr. Zeeshan is responsible for the welfare and survival of the company. He formulates overall goals and strategies for their achievement. Mr. Umair ensures that quality of output is maintained, wastage of materials is minimized and safety standards are maintained. Mr. Ali assigns necessary duties and responsibilities to the personnel and motivates them to achieve desired objectives.

Recalling the concept of classifying managers, please specify at what levels of management are Mr. Zeeshan, Mr. Umair and Mr. Ali working in Candyland Pvt. Ltd.? Justify your answer.

Scenario (5)

Lucky Cement Limited is the largest cement producer in Pakistan. Recently the top management of Lucky cement decided to start a new business in completely new market with new product lines i.e. Lucky One Mall.

Identify the corporate level strategy used by the firm. Justify your answer.