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Scenario 1: For advertisers using the lowest tier of personalization on this social media platform, there is limited data about users available - we only
Scenario 1: For advertisers using the lowest tier of personalization on this social media platform, there is limited data about users available - we only know whether a user self-reported that they own dog. For scenario 1, the program asks the user to enter if they own a dog. If they own a dog, then the program prints: Meat's the need of dogs like yours!" Otherwise, the program prints: "Dirty mouth? clean it up with new Orbit Raspberry Mint." The users will be more likely to type "yes" or "no", but some of them might not. We consider 'yes' and 'Yes' as 'yes'. If the users type other than "yes" or "Yes", then the program considers them as a 'no". Expected output for Scenario 1 (bold is user input): How personalized should the ad be? (1-3) Do you own a dog? Meat's the need of dogs like yours! Scenario 2 Combining data from a marketing platform with the results from personality tests, we know that people with at least 500 Facebook friends are likely to be extroverts, and people with less than 500 friends are likely to be introverts. By using computer-vision, we also know extroverts post more dog photos, and introverts tend to post more photos of cats. Market research has shown that dog people are highly likely to be positively influenced by advertisements for any product that includes dogs, and similar for cat people and cats. For Scenario 2, the program asks the user how many Facebook friends they have. If the number of Facebook friends is greater than or equal to 500, the program prints: "Don't like cleaning up after your dog? Call Doody Free to sign up for backyard cleanup or dog walking service." If the number of Facebook friends is less than 500, it prints: "Who doesn't need another cat? Adopt a shelter pet right meow." Expected output for Scenario 2 (bold is user input): How personalized should the ad be? (1-3) How many Facebook friends do you have? 450 who doesn't need another cat? Adopt a shelter pet right meow. For Scenario 3, the program asks the users to enter their zip code and age. Then, it prints the ad. If the zipcode is in Boulder (i.e. between and including 80301 and 80310) and the user is at least 25, print ad text for an expensive product. "You are surrounded by professional athletes. Up your exercise game in the privacy of your home with a Peloton bike." . If the zipcode is in Boulder and the user is younger than 25, print ad text for an inexpensive product. Looking for dinner that won't break the bank? Tacos. Come grab a $3 at Centro Latin Kitchen." Otherwise, print ad text encouraging the user to visit Boulder. "Feeling Uninspired? The Boulder Flatirons are calling. Come hike to inspiring views, delicious food, and enjoy the hospitality of Boulder, co." Expected output for Scenario 3 (bold is user input): How personalized should the ad be? (1-3) What is your zip code? 80302 What is your age? 22 Looking for dinner that won't break the bank? Tacos. Come grab a $3 at Centro Latin kitchen. Invalid Scenario: If the user chooses a scenario that is not between 1 and 3.print "Invalid option
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