Scenario $1$: Gillette

Gillette shaving razors were first manufactured in $1895.$ Over the years, Gillette made

improvements on their razors offering many "firsts" such as the Mach$3,$ the Sensor, and the

Fusion. For many years, women were forced to use razors designed primarily for men, but

often marketed to women by offering them in different colors and with minimal modifications.

In $1998$ Gillette developed the Venus razor, based on the Mach$3$ but made specifically for

women. Gillette promoted the Venus razor heavily, with television ads and other forms of

media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new

versions of the Venus, such as the Venus Embrace, which has additional blades and other

modifications.

Please refer to Scenario $1$: Gillette. When Gillette developed the Venus razor in $1998,$ in

which stage of the product life cycle was the Venus in $1998?$

Group of answer choices

Introduction

Growth

Profit

Maturity

Decline