Scenario 1 - Identify an organization with the low-cost value proposition and suggest at least two possible measures within each of the four Balanced Scorecard Perspectives.

(Hint: the objectives/ attributes relative to competitors, product, price, 4 perspectives and measures)

Scenario 2 - A company's chief executive officer (CEO) wanted his company to develop a Balanced Scorecard. After giving considerable thought to who should lead the development, he selected the head of the information technology group because the Balanced Scorecard would obviously involve collecting information leading to the needed measurements.

Comment on potential problems with the CEO's approach.