SCENARIO #1: You work for a market research company submitting a research proposal to Cadillac Fairview.Cadillac Fairview is planning on updating many of its malls across Canada to create innovative and better-living spaces. Cadillac Fairview would like to do a research study to better understand what types of innovative living spaces would best serve each mall's trade area.

1a)Prepare a paragraph that could be used in a research proposal that outlines the benefits of doing a conjoint study for this issue. (6 points)

1b) Where would you source your sample? In other words, what would you use as a sampling frame? (1 point)

1c) Prepare a timeline (or workback schedule) to for the proposal. This schedule should include the key steps required in your market research project (remember it is a conjoint study), with key stakeholders, and dates based on the research request being made on August 16, and a final report/presentation to the client by October 8. (10 points)

1d) Explain briefly why cluster sampling would, or would not, be appropriate for this particular study. (3 points)

1e)What is another method, other than online surveys, that you could use to do this research? What are 4 advantages and/or disadvantages of this method for this particular scenario? (5 points)