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(Scenario 12-5) Did you have a rough figure in mind concerning your that is, the number of people or households that you'd like to see
(Scenario 12-5) "Did you have a rough figure in mind concerning your that is, the number of people or households that you'd like to see exposed to the chosen media at least once during the campaign?" 
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OM6 operations supply chain management
Authors: David Alan Collier, James R. Evans
6th edition
1305664795, 978-1305888210, 1305888219, 978-1305664791
