Scenario 2:

Chicken International Group Suppose you are the CEO of a chicken-processing company. The vice president of marketing recommends that you start labeling the chicken products as "free range" in order to charge 20% more. Doing so would greatly improve profit margins. Legally, in order to market your products as free range, you must open the henhouse door for at least 5 minutes per day. Within this five-minute period, you observe that all chickens have access to the outdoors but only a small percentage of the chickens wander outside. Moreover, you may legally use the term free range regardless of space per chicken, number of chickens, or amount of time spent outside. As the head of the company, you must propose a strategic plan to your executives.

In paper, you must include and respond to the following four questions about the scenario:

1. What is the ethical dilemma or issue?

2. Identify at least 3 options or strategic plans that the company could consider.

3. What do you recommend? In other words, which option(s) should the company pursue?

4. What is your rationale for each recommendation? In other words, what are the strongest arguments that you can make for and against each recommendation?