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Scenario 2 Consider this Insertion Buy Table Program Household Rating Targeted Rating Insertions TRPS Total TRPS NCIS 4 12 This is Us 4 3

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Scenario 2 Consider this Insertion Buy Table Program Household Rating Targeted Rating Insertions TRPS Total TRPS NCIS 4 12 This is Us 4 3 30 Thursday Nt Ftball 6 24 The Masked Singer 9 8 00 4 Total Question 1: What are the following values, given the data in the Media Plan above: a. The Total TRPS for The Masked Singer? (3 points) b. The Targeted Rating for Thursday Night Football? (3 points) c. The Insertions for This is Us? (3 points) d. The Insertions for NCIS? (3 points) e. Could the Household Rating for NCIS be 3? Explain your answer. (3 points)

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