Scenario $2$: Macroenvironment Factors

The same smartphone company now finds itself in a rapidly changing macroeconomic landscape with fluctuating currency values and varying consumer purchasing power. Additionally, there is a growing concern about electronic waste and its environmental impact.

Question $3$: Identify and explain two macroenvironmental factors affecting the company's marketing strategy.

Question $4$: Propose how the company can adjust its inarketing strategy to address these macroenvironmental challenges.