Scenario 2: Sunshine Yoga Centre is a new yoga centre in Sydney. The owner of the centre has created a website for the business {http:[[3401demo.wix.comi_'yoga I. The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3week Ads marketing plan for them. Task: You will prepare a written proposal (1015 pages in length) containing i. A brief overview ofthe Business ii. Your suggestions to improve the search engine 8: userfriendliness of the website iii. Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks, and the budget is $400. A. Business Profile Name of the business Products/services offered Characteristics of potential customers Potential benefits/aims of having a website for this businessB. SEO and User Friendliness Explain why the current website is not search engine and user friendly List of specific and actionable suggestions specifically and related to HTML code 1. 2. 3.C. Proposed AdWords Strategy Campaign 1 Focus for each campaign Ad Group 1- Ad Group 2: Keywords Negative keywords Text for AdWords Version 1 for an ad group Text for AdWords Version 2 for an ad group Daily and weekly plans for spending the campaign budget (US$250) Network(s) for the AdWords ads Target audience settings Ad serving options Keyword bidding Location targeting Aims for impressions Aims for clicks Aims for CPC Aims for CTR Proposed success metricsCampaign 2 Focus for each campaign Ad Group 1: Ad Group 2: Keywords Negative keywords Text for AdWords Version 1 for an ad group Text for AdWords Version 2 for an ad group Daily and weekly plans for spending the campaign budget (US$250) Network(s) for the AdWords ads Target audience settings Ad serving options Keyword bidding Location targeting Aims for impressions Aims for dicks Aims for CPC Aims for CTR Proposed success metrics