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Scenario # 2 The adoption curve helps marketers understand how markets accept new ideas and products. This information guides promotion efforts that need to change
Scenario #
The adoption curve helps marketers understand how markets accept new ideas and products. This information guides promotion efforts that need to change to adjust to differences among adopter groups. Charles Schwab is an investment company that develops investing products that appeal to a wide array of different types of investors. Their senior managers understand the adoption curve in marketing very well in planning how they market different investment products to different types of consumers.
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