Scenario 2 which is the buying behaviour
Scenario 2: Thembi will need to buy a washing machine because with the baby coming, she will not have much time to do laundry and therefore she needs a reliable washing machine. Thembi visited Game where she had a salesperson tell her about the different washing machine brands and explained their respective features. Since the brands were all similar in terms of features, Thembi bought the Defy washing machine as it was on special. Page 1 of 4 INTEGRATED ASSIGNMENT MODULE CODE: BBH11A1, MAR01A1 & CMS01A /4 Scenario 3: Twice a week after work, Thembi goes to the Checkers store in her neighbourhood to buy essentials like Albany bread, Clover milk and snacks for the family. She does this most of the time as she gets home earlier than her husband. Scenario 4: Thembi always uses Skip washing powder because she believes that it is the best, however, one of her friends told her that Sunlight washing powder performs better and is great for baby clothes as it is gentle and keeps clothes bright. During one of her trips to the shops, Thembi decided she was going to give Sunlight washing powder a try. Buying behaviour differs depending on the product that is being purchased. Based on the four scenarios provided above, identify the types of buying behaviour for EACH SCENARIO, AND provide examples from the scenarios to support your answer. QUESTION 2: Scenario 1 (type of buying behavior AND example) QUESTION 3: Scenario 2 (type of buying behavior AND example) QUESTION 4: Scenario 3 (type of buying behavior AND example) QUESTION 5: Scenario 4 (type of buying behavior AND example) Read the scenario and answer the question that follows. A couple is considering buying a new home in Johannesburg, as they have always rented an apartment. They are still deliberating whether they should buy in Sophiatown or Westdene. They have searched for houses on www.property24.co.za and www.privateproperty.co.za; have met two estate agents, one from Remax and one from Sotheby's for advice; and visited many houses in both suburbs during show days. They have also asked their friends staying in Sophiatown and Westdene many questions relating to the suburbs. This is a very big, exciting and expensive decision for the couple to make. Eventually, after all their research, they decided to buy a house in Westdene. The estate agent through which the couple have bought the house, phoned the couple three months after the purchase, to find out if they are