Scenario 3: Simple Business Plan Template Headings: Executive Summary Competitor Analyses Target Market/ Market Segment Financial Forecast Planning for launch/ market penetration Milestone Implementation strategies/tools for the Business Plan Additional opportunities Management Control System What is the focus? Provides a one shot paragraph of content of business plan (4- 6 sentences) Use diagram to show the key competitors directly related to current business and provide brief explanation What target segment is most relevant for the business/product and why? What is the main target market? Stay focused, choose 1-2 to zoom into only and not many Use the Scenario to prepare a set of financial forecast data - no right or wrong, important is to focus on relating to the scenario and be logical in the financial data and not be overly ambitious or not realistic Provide a Gantt Chart to show timeline Extract the milestone and justify why those milestones are critical Suggest 2-3 tools at most on how to execute or implement the business plan. Focus on linking to the Scenario as there is no clear right or wrong Based on scenario - what additional opportunities are available for the company to garner extra income Provide maximum 2-3 tools that company can use to manage and control the deviations from the business plan ALL the information and explanation placed inside the TABLE based on the 9 elements. NO need extra detailed explanations and NO references/ citation needed. H Scenario 3 An electronics component and industrial oil distribution company have plans to improve sales by 20% in 2022. It aimed to enhance the current Online presence within its website to strengthen SEO for the company. However, it does not wish to provide any budget for the enhancement. The customers must be large multinational companies from European Union, The USA, Australia, or Canada. The company does not wish to go into Asian multinationals as these companies are not willing to pay a premium price for high-quality products and are weak paymasters, often dragging payments terms up to 120 or 180 days. Use the template provided to prepare the 2022 Business Plan for the company taking into consideration the company's focus and requirements. Justify the recommendations in the plan in a realistic manner. Scenario 3: Simple Business Plan Template