Scenario $4\mathrm{.}2$

Use the following to answer the questions.

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Moki Hunt recently purchased Swift Waters Adventures, a kayak and canoeing rental business near the Salt River in Arizona. Swift Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year$-$round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.

Refer to Scenario $4\mathrm{.}2.$ Besides administering the questionnaire, Moki observed people who went kayaking and canoeing on the Salt River, making notes about their appearance and behavior. The type of data he collected is $\_\_\_\_$ data.